6X

// 6X times in a row.

Exactly one year ago, I posted some thoughts about Welcome (CMP) being named the leader for Content Marketing Platform by Gartner’s Magic Quadrant™ for the 5th consecutive year.

It was hard. Period.

What about this time? Are we getting comfortable being a leader then? Not at all.

I could say it’s even more precious given that this is a recognition after being acquired for one full year. Those who’ve been through acquisitions would know what this actually means. Being part of a bigger company means new roles, new responsibilities, and new priorities. That is more debates, more negotiations, and more tradeoffs or derails. Being able to pull these through, was definitely thanks to all the tireless discussions, collaborations, and a leap of faith from everyone on the teams. Maybe the last point was the most important key that held us together and kept us moving forward.

I wish being a leader in the space would make our lives a little easier. With us stepping into the new era of AI, we’re all facing new challenges ahead –

Stay hungry, stay humble, and stay curious.

→ Gartner® names Optimizely a 6x Leader in the 2023 Magic Quadrant™ for Content Marketing Platforms